Villeroy & Boch

Der Traditionshersteller von hochwertigem Porzellan für Tisch und Küche baut seine eCommerce-Strategie aus. Ich durfte im Rahmen des groß angelegten Projektes mehrere Monate vom Stammsitz in Mettlach aus die Produktion von Text und Bild-Content für über 3000 Einzelartikel für eShop, eRetailer und Amazon managen. Ich habe Guidelines für externe Texter und Gestalter erarbeitet, Produktionsprozesse aufgebaut, nachhaltig die Content-Erstellung gesteuert und mich um die Qualitätssicherung gekümmert.

Bilder: Villeroy & Boch

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