KAO

Für die 2017er Kampagne „Style Matters“ der amerikanischen Haarpflegemarke kms habe ich die englisch Copy an die Anforderungen des neuen Webauftritts adaptiert. Aufgabe war die Produktpalette zu beschreiben, die Technologie dahinter zu erklären und mit schnörkellosen Worten ein cooles, urbanes Bild von kms zu zeichnen.

Bilder: kms

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