kms hair

2017 was the year of the “Style Matters” campaign by the American hair care brand kms, powered by KAO. I adapted the English copy to the requirements of the new website by describing the product range, explaining the technology behind it and drawing a cool, urban image. No-frills, just good copy.

Images: KAO


  • B2B
  • B2C
  • Brand Building
  • Copy Writing
  • Camao